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What kind of decision is this?

Everyday

Quick stuff — what to eat, which task first, small purchases

~30 seconds

Life

Big stuff — career, relationships, moves, major commitments

~2 minutes

Good morning

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Your Decision DNA

Based on 5 decisions

The Explorer

You'd rather regret something you did than wonder what might have been.

72% Heart-led

More insights unlock as you make more decisions

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Everyday decisions Loading...
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The Method

Decision science research behind Clarified

The Problem: Why We Overthink

Research from behavioral economists Daniel Kahneman and Amos Tversky shows that humans are predictably irrational when making decisions. We're prone to cognitive biases like:

  • Analysis paralysis — Overthinking simple choices
  • Loss aversion — Overweighting what we might lose
  • Confirmation bias — Seeking info that confirms what we already believe
  • Framing effects — Being swayed by how options are presented

The result? We get stuck, second-guess ourselves, and waste mental energy on decisions that should be straightforward.

The Framework: Five Research-Backed Techniques

Clarified combines proven methods from decision science to help you decide with clarity:

1

Decision Framing

Based on Tversky & Kahneman's prospect theory, Clarified helps you reframe your decision to reduce emotional bias and see what truly matters.

Source: Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science.

2

Value Clarification

Drawing from Multi-Criteria Decision Analysis (MCDA), Clarified surfaces your core values and weights them against your options. Research shows decisions aligned with personal values lead to higher satisfaction.

Source: Keeney, R. L. (1992). Value-focused thinking: A path to creative decisionmaking.

3

Pre-Mortem Analysis

Developed by psychologist Gary Klein, the pre-mortem asks "What could go wrong?" to surface hidden assumptions and risks before you commit.

Source: Klein, G. (2007). Performing a project premortem. Harvard Business Review.

4

Regret Minimization

From behavioral economics, regret minimization helps you consider your future self's perspective. Jeff Bezos famously used this framework when deciding to start Amazon.

Source: Loomes, G., & Sugden, R. (1982). Regret theory: An alternative theory of rational choice under uncertainty.

5

Weighted Decision Matrix

Inspired by Stuart Pugh's decision matrix method, Clarified scores your options against your stated values, making trade-offs explicit and quantifiable.

Source: Pugh, S. (1991). Total Design: Integrated Methods for Successful Product Engineering.

Built on Academic Research

Clarified isn't guesswork — it's grounded in decades of peer-reviewed research from:

Nobel Prize winners (Kahneman, Tversky)
Harvard Business Review
Behavioral Economics Labs
Decision Science Journals

Every question, every reframe, every technique is designed to help you cut through noise and decide with confidence.

Ready to decide with clarity?

What are you deciding?

No wrong answers — just say what's on your mind

Step 2 of 3

What matters most right now?

Pick what resonates

Step 3 of 3

How do you want to feel after this?

Pick what resonates

Quick guidance

Thinking...

Want deeper analysis?

Deep Clarity helps you explore tradeoffs, challenge assumptions, and get comprehensive analysis.

Step 1 of 7

What are you deciding?

Tell me what you're deciding, and I'll help you think it through.

For life decisions — not medical, financial, or legal advice

No wrong answers — just say what's on your mind.

Step 2 of 7

Are we solving the right problem?

Research shows 40% of decisions fail because we're solving the wrong problem. Reframing helps you focus on what actually matters.

You asked:

But consider...

Pick the question that feels most true — or write your own

Or frame it your own way

What are your options?

Most people have 2-3. What could you do?

When do you need to decide?

This helps us understand the pressure you're under.

Remind me to decide

Step 5 of 7

What matters most to you?

Research shows decisions aligned with your values lead to higher satisfaction — even when outcomes aren't perfect. This is the foundation of values-based decision making.

Common priorities for relationship decisions

0 selected

Pick 3-4 values · These will shape your recommendation

Step 6 of 7

What do you expect to happen?

Surfacing assumptions helps avoid confirmation bias — the tendency to only see evidence that supports what we already believe.

Your expectations reveal hidden assumptions

A
Option 1

What happens next?

B
Option 2

What happens next?

What might you be wrong about?

The things we don't see coming often matter most

It's okay to guess — this helps surface hidden expectations

Step 7 of 7

What's making this hard?

Select the main challenges you're facing

Review

Here's what I heard

Does this capture your situation?

You're deciding:

Decision & Options

Category:

Timeline:

Options:

    What matters most to you

    What's making this hard

    Assumptions you're making

    Final Step

    How significant is this decision to you?

    This helps us adjust the depth and tone of your recommendation

    Life-changing

    Irreversible or major impact on your life

    Significant

    Meaningful impact with some flexibility

    Small

    Low stakes and easily reversible

    Life-changing decisions get deeper analysis and more cautious messaging

    Here's what makes sense for you

    Analyzing your decision...

    Toss-up No-brainer

    Loading...

    What would change this?

    Building comparison...

    What you gain

    What you trade off

    What could go wrong

    You've made

    5 decisions

    with us.

    Let's see what they reveal.

    When it matters most, you protect

    LIFESTYLE

    This showed up in 4 of your 5 decisions.

    Your top values

    Lifestyle
    85%
    Freedom
    72%
    Passion
    58%

    They're all about YOU becoming who you want to be.

    Your Decision Style

    The Explorer

    You'd rather regret something you did than wonder what might have been.

    But here's what's interesting...

    You say stability matters to you.

    But when you actually decided?

    You chose the unstable option both times.

    Your gut knows something your head doesn't.

    How you decide

    Heart
    Head

    72% heart-led

    Fast
    Slow

    You decide quickly

    YOUR DECISION DNA
    THE EXPLORER
    ♡ Heart-led ⚡ Fast decider
    Top value: LIFESTYLE
    "I'd rather regret doing than wonder what if."
    clarified.app