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Quick stuff — what to eat, which task first, small purchases
Big stuff — career, relationships, moves, major commitments
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Based on 5 decisions
You'd rather regret something you did than wonder what might have been.
72% Heart-led
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Decision science research behind Clarified
Research from behavioral economists Daniel Kahneman and Amos Tversky shows that humans are predictably irrational when making decisions. We're prone to cognitive biases like:
The result? We get stuck, second-guess ourselves, and waste mental energy on decisions that should be straightforward.
Clarified combines proven methods from decision science to help you decide with clarity:
Based on Tversky & Kahneman's prospect theory, Clarified helps you reframe your decision to reduce emotional bias and see what truly matters.
Source: Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science.
Drawing from Multi-Criteria Decision Analysis (MCDA), Clarified surfaces your core values and weights them against your options. Research shows decisions aligned with personal values lead to higher satisfaction.
Source: Keeney, R. L. (1992). Value-focused thinking: A path to creative decisionmaking.
Developed by psychologist Gary Klein, the pre-mortem asks "What could go wrong?" to surface hidden assumptions and risks before you commit.
Source: Klein, G. (2007). Performing a project premortem. Harvard Business Review.
From behavioral economics, regret minimization helps you consider your future self's perspective. Jeff Bezos famously used this framework when deciding to start Amazon.
Source: Loomes, G., & Sugden, R. (1982). Regret theory: An alternative theory of rational choice under uncertainty.
Inspired by Stuart Pugh's decision matrix method, Clarified scores your options against your stated values, making trade-offs explicit and quantifiable.
Source: Pugh, S. (1991). Total Design: Integrated Methods for Successful Product Engineering.
Clarified isn't guesswork — it's grounded in decades of peer-reviewed research from:
Every question, every reframe, every technique is designed to help you cut through noise and decide with confidence.
No wrong answers — just say what's on your mind
Pick what resonates
Pick what resonates
Thinking...
Deep Clarity helps you explore tradeoffs, challenge assumptions, and get comprehensive analysis.
Tell me what you're deciding, and I'll help you think it through.
For life decisions — not medical, financial, or legal advice
No wrong answers — just say what's on your mind.
You asked:
But consider...
Pick the question that feels most true — or write your own
Most people have 2-3. What could you do?
This helps us understand the pressure you're under.
Remind me to decide
Common priorities for relationship decisions
Pick 3-4 values · These will shape your recommendation
Your expectations reveal hidden assumptions
What happens next?
What happens next?
The things we don't see coming often matter most
It's okay to guess — this helps surface hidden expectations
Select the main challenges you're facing
Does this capture your situation?
You're deciding:
Category:
Timeline:
Options:
This helps us adjust the depth and tone of your recommendation
Irreversible or major impact on your life
Meaningful impact with some flexibility
Low stakes and easily reversible
Life-changing decisions get deeper analysis and more cautious messaging
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This decision can be partially reversed, but some effects may be lasting.
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